Welcome to KÖBB Production’s latest video, a captivating glimpse into the life of Alicia Warford, a promising young fish harvester based out of Petty Harbour, Newfoundland and Labardor, Canada. In this video produced for the FFAW, we dive into Alicia’s journey, her aspirations, and the dedication she brings to the fishery.
Growing up surrounded by the vast expanse of the ocean, Alicia’s passion for the sea was ignited at an early age. From tagging along with her father to the lobster pots as a baby to becoming a full-time university student at Grenfell University in Cornerbrook, her connection to the maritime world runs deep.
Alicia’s decision to study fisheries management stems from her belief in the importance of incorporating firsthand industry experience into the realm of fisheries management. Inspired by her father, John Warford, who has been a dedicated fisherman since the age of 16, Alicia recognizes the invaluable knowledge passed down through generations of experienced fishermen.
Venturing out to their lobster grounds, located just 20 minutes outside Petty Harbour, Alicia and her father engage in the age-old tradition of lobster fishing. With around 100 pots in their modest arsenal, they haul in a bounty of lobsters, typically yielding several hundred pounds per week, contingent on the season. Their catch finds its way to local markets and supermarkets, sustaining both the local economy and their livelihood.
However, Alicia’s vision extends beyond the present moment. She harbors hopes for a future fishery that is not only sustainable but also inclusive. With a firm belief that hard work transcends gender, she advocates for greater representation of women in the industry. Moreover, she underscores the need for regulatory adjustments to facilitate the transition of younger individuals, like herself, into leadership roles within family-owned fishing enterprises.
As the video unfolds through Alicia’s own voice, viewers are drawn into her world, a world shaped by tradition, driven by passion, and poised for change. Through this presentation produced by KÖBB Media Video Production for the FFAW Unifor, Alicia’s story serves as both an inspiration and a beacon for similar organizations seeking to amplify the voices of emerging talents within the fishing community.
Join us in celebrating Alicia Warford’s journey—a testament to the enduring spirit of Newfoundland’s fishing heritage and the boundless potential of its next generation.
