Alicia Warford: A Young Voice in Newfoundland’s Fishing Industry // FFAW | UNIFOR

Discover a Rising Star in Newfoundland’s Fishing Industry: A KÖBB Media Video Production

Welcome to KÖBB Production’s latest video, a captivating glimpse into the life of Alicia Warford, a promising young fish harvester based out of Petty Harbour, Newfoundland and Labardor, Canada. In this video produced for the FFAW, we dive into Alicia’s journey, her aspirations, and the dedication she brings to the fishery.

Alicia’s Journey: From Childhood Dreams to Fisheries Management

Growing up surrounded by the vast expanse of the ocean, Alicia’s passion for the sea was ignited at an early age. From tagging along with her father to the lobster pots as a baby to becoming a full-time university student at Grenfell University in Cornerbrook, her connection to the maritime world runs deep.

Delve into Alicia Warford's cherished memories as she holds a photo capturing a heartwarming moment with her father, John Warford. In this snapshot from her childhood, John imparts the time-honored tradition of filleting cod to Alicia against the picturesque backdrop of Petty Harbour, Newfoundland. Through this poignant image, Alicia's deep-rooted connection to her family's fishing legacy and her father's mentorship shines brightly.

Alicia’s decision to study fisheries management stems from her belief in the importance of incorporating firsthand industry experience into the realm of fisheries management. Inspired by her father, John Warford, who has been a dedicated fisherman since the age of 16, Alicia recognizes the invaluable knowledge passed down through generations of experienced fishermen.

Witness the bond between generations as Alicia and her father, John Warford, stand tall and proud in front of their fish cabin in Petty Harbour. Filmed in mesmerizing slow motion, this portrait captures the essence of their shared dedication to the fishing life. John's towering presence symbolizes not only his physical stature but also the immense legacy he carries in Newfoundland's fishing community. Together, they embody resilience, tradition, and the enduring spirit of the sea.

Venturing out to their lobster grounds, located just 20 minutes outside Petty Harbour, Alicia and her father engage in the age-old tradition of lobster fishing. With around 100 pots in their modest arsenal, they haul in a bounty of lobsters, typically yielding several hundred pounds per week, contingent on the season. Their catch finds its way to local markets and supermarkets, sustaining both the local economy and their livelihood.

We captured the vast expanse of the North Atlantic in this breathtaking aerial shot of the Warford family's fishing boat navigating the grey seas of Newfoundland. Filmed by a drone, the misty fog blankets the coastline in the distance, adding an aura of mystery and intrigue to the scene. Against this atmospheric backdrop, the Warford family braves the elements, their small fishing boat a symbol of resilience and determination in the face of nature's challenges. Join us in admiring the beauty and tranquility of Newfoundland's coastal waters, where tradition and adventure converge.

However, Alicia’s vision extends beyond the present moment. She harbors hopes for a future fishery that is not only sustainable but also inclusive. With a firm belief that hard work transcends gender, she advocates for greater representation of women in the industry. Moreover, she underscores the need for regulatory adjustments to facilitate the transition of younger individuals, like herself, into leadership roles within family-owned fishing enterprises.

A poignant moment of teamwork and tradition as Alicia Warford gracefully hands the buoy's rope to her father aboard their fishing boat, captured in mesmerizing slow motion. Against the backdrop of Newfoundland's rugged coastline, Alicia and her father exemplify the synergy and camaraderie essential to the fishing life.

FFAW Unifor: Supporting Emerging Talents in the Fishing Community

As the video unfolds through Alicia’s own voice, viewers are drawn into her world, a world shaped by tradition, driven by passion, and poised for change. Through this presentation produced by KÖBB Media Video Production for the FFAW Unifor, Alicia’s story serves as both an inspiration and a beacon for similar organizations seeking to amplify the voices of emerging talents within the fishing community.

Join us in celebrating Alicia Warford’s journey, a testament to the enduring spirit of Newfoundland’s fishing heritage and the boundless potential of its next generation.

A close-up of freshly caught lobsters, harvested by the Warford family. Glistening with oceanic splendor, these crustaceans bear testament to the Warfords' skill and dedication as fish harvesters. Each lobster is a jewel of the sea, destined to delight palates and sustain livelihoods in coastal communities. Join us in savoring the essence of Newfoundland's maritime bounty, as captured in this vivid snapshot of the Warford family's haul.

Our Experience with Fishing Organizations

At KÖBB Media, we are proud to have a rich history of collaborating with various fishing organizations to highlight the stories and challenges within the industry. Our journey began in 2012 when we partnered with the Canadian Council of Professional Fish Harvesters, producing a series of engaging videos that showcased the lives of fish harvesters.

Since 2015, we have been working closely with the FFAW (Fish, Food and Allied Workers) to create compelling content that not only celebrates the fishing community but also advocates for its needs and aspirations. Our commitment to capturing the essence of the fishing industry drives us to produce high-quality video productions that resonate with audiences and bring attention to the vital role that fish harvesters play in our economy and culture.

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