This video vignette is part of a series produced by KÖBB Media for the FFAW to promote Newfoundland seafood and to shed light on the small owner/operator fish harvesting industry by depicting the way fish harvesters work at sea. Authenticity is what we sought, we wanted the viewer to feel sympathy for our protagonist. Our team spent a day at sea with the fishermen to capture the essence of the lobster fishery in Fortune, Newfoundland.